Highbrow hipsters?
The median age of the classical audience – 49, according to recent research by the League of American Orchestras and the National Endowment for the Arts – is lower than the median age of prime-time television viewers, Alex Ross notes:
http://www.therestisnoise.com/2010/07/classical-music-younger-hipper-than-latenight-tv.html
Being slightly younger than TV grazers may or may not make highbrows "hipper," as Ross contends. Depends on how one defines highbrow and hip.