Jaime Weinman, writing for the Canadian magazine Maclean's, notes the rise of Gustav Mahler as the

http://www2.macleans.ca/2010/05/18/move-over-mozart/
Actually, the Mahler-as-touchstone trend has been building for a couple of generations. Leonard Bernstein, Bernard Haitink, Klaus Tennstedt and Giuseppe Sinopoli secured their international reputations with concert performances and recordings of Mahler; so, more recently, have Simon Rattle, Riccardo Chailly and Michael Tilson Thomas.
Jacques Houtmann, the former Richmond Symphony music director, measures a conductor's grasp of large-scale late-romantic Austro-German repertory not in Mahler but in Bruckner. Making a coherent whole out of Bruckner's elemental motifs, abrupt transitions and pregnant silences "is very difficult," Houtmann observes. "Mahler is big and long, but [interpretively] is much easier."